Headspace

Headspace

Timeline

Timeline

January 2023 - May 2023

January 2023 - May 2023

Role

Role

UX Designer

UX Designer

Tools

Tools

Figma & FigJam

Figma & FigJam

Team

Team

Leads: Jen & Zainab

Designers: Taylor & Kyuwon

Leads: Jen & Zainab

Designers: Taylor & Kyuwon

Context

Overview

Following the pandemic, mental health has become a prominent concern, and amongst the variety of methods, meditation and mindfulness have gained significance. Headspace provides relaxation and stress relief to many; however, we noticed Headspace’s functionality didn’t adequately accommodate to a variety of users.

Problem

People are having a hard time adjusting their lifestyles to implement meditation practices because they have built-in habits and presumptions.

Solution

Incorporating meditation practices to be more inclusive for users different lifestyles and their personal needs.

Final Solution

We focused a lot on emulating the UI of Headspace and on advanced prototyping. After multiple rounds of feedback on our designs here were the final results!

Today Page

  1. Restructured to better fit user routines and schedules


  1. Carousel feature makes exercises no longer feel like a checklist you have to complete


  1. Content is provided based on the time of day with the user app usage


  1. SOS mediation is more accessible in case of emergency

Check-Ins

  1. Express your emotions and feelings and reflect on the day


  1. Built-in breathing exercises to gauge your mood and provide recommendations for your feed


  1. Take notes on current mood and check previous moods through calendar

Breathing Exercises

  1. Provide a deeper understanding of the different breathing exercises and their impacts


  1. More recommended techniques based on user preferences


  1. Variety of customization options


  1. Keeps meditation open-ended and more engaging with visuals

Explore + Filtering

  1. Content displayed is restructured to better fit user lifestyles


  2. Helps to familiarize users with content in the app


  3. Filtering helps to more easily find meditations

In-Listening

  1. Detailed description to help users identify content to listen to


  1. Flexibility for in-app listening and quick time adjustments


  1. Queue content to save time during longer meditation sessions


  1. Customizable listening settings for different learning styles and to better fit user schedules

Profile

  1. Ability for users to access past mood check in’s within the profile


  1. Visualizations of mood distribution throughout the month

Preliminary Research

What is mindfulness?

To get a better understanding of what we would be getting ourselves into, we conducted some background research and learned that it’s difficult to put one definition to mindfulness. However, the Journal of Happiness Studies captured the essence of mindfulness, something we believe Headspace was missing. The journal describes it as:

“A practice of non-judgmental awareness of present moment experiences”

User Research

Understanding market gaps and strengths of competitors

After completing 30+ surveys and a competitior analysis of 5 platforms we were then able to highlight the key areas of our project; mood tracking, session customization, content variety, and organization.

Interviews & Affinity Mapping

We came up with a list of questions based upon lifestyles, preferences, mental health, and meditation. We chose to interview 20 college users, as college students are a niche microcosm of the population. We also interviews a licensed therapist to get a professional standpoint on the effects of mindfulness and meditation. After organizing our findings we found that there was no set preference or method for meditation.

Insight Statements

We found that meditation was intimidating for college users.

But why was that the case?

Currently Headspace simply throws meditation at you to help you ‘relax’. Whereas some of our other competitors will take mood and emotions into consideration.

We received many responses related to students being dependent on their schedules and one interviewee stated that “not planning ahead can prevent maintenance of their well-being.”

We found that accounting for users learning styles and preferences can increase the efficacy of meditation.

Going back to our initial white paper research, many students felt that meditation can be unrealistic for the inexperienced.

Understanding the users

To better understand our target audience we had to evaluate user attitudes, motivations, wants, and needs. We then created a few personas and their corresponding journey maps to better identify a typical college customers thoughts, emotions, and any areas of improvement.

How does the app fit into unique lifestyles and routines?

Our first fictional user Azaan emphasizes that since college is a high stress environment students recognize that there is a need for mindfulness. The platform lacks personal preferences and from our findings we hypothesize that by incorporating learning styles users will be more engaged.

How does the app accommodate for different personality types?

Our second fictional user Sarah represents a portion of the college Headspace community, she is newer to meditation which Headspace is geared towards, however, she is not confident in the platform as she can’t see the results of her progress and when she attempts to meditate in those moments of clarity she is often in a undesirable environment.

Information Architecture

How will users interact with the new features?

From our competitive analysis and finding key areas to focus on we decided to redesign the Today and Explore pages while also creating two new features: Mood Check In and Custom Breathing Exercises. Here is a summarized version of what we created.

Ideation

We started with sketches to generate ideas and brainstorm features of the app. We each completed sketches of our vision of the Today, Explore, and Description pages, as well as Check-in Flow, filtering, in-listening, and queueing. Here are a few of those sketches!

Low-Mid Fidelity Designs

Visualizing Layouts & Usability Testing

To bring our ideas to life, we started with low-fidelity grayscale wireframes, focusing on how users might navigate the platform. In our first round of usability testing, we used a think-aloud process with 20 participants, which revealed key usability pain points and opportunities to simplify interactions.

Usability Testing Insights

Users found functionality and calls-to-action unintuitive, leading to navigation challenges.

The lack of clear and inviting UX copy made features (e.g., the sleep timer) difficult to understand and intimidating.

Users wanted more information on how meditation styles (e.g., breathing exercises) could meet their individual needs.

We followed up with a round of testing on our high-fidelity wireframes to evaluate the visual design and ensure consistency with the brand's identity.

Growth | Reflections

Struggles

Synthesizing and prioritizing information

  • We conducted substantial research at the beginning and had many ideas, making it difficult at first to synthesize things in a productive manner and prioritize the key takeaways to pursue.

Conducting usability testing

  • Usability testing was difficult as many users got hung up on the interaction within the prototype as opposed to focusing on the UI.

Multiple rounds of feedback

  • In this project, we were able to build in more rounds of feedback than we had anticipated, and it definitely paid off as we had more data to back our decisions.

Learning and teaching as a team

  • Being supportive while collaborating and asking many questions helped to elevate our teamwork.

Takeaways

Take initiative when you’re interested

  • I had never done proper prototyping before; however, I took this step forward to learn and explore to better see the product come to life while becoming more confident in my abilities as a designer.

Ask questions

  • I stopped shying away when confused or struggling, which provided direction and also strengthened my own creativity and ideas.

Azaan Shaikh

👋 Thank you for stopping by :)

Azaan Shaikh

👋 Thank you for stopping by :)